Privacy Policy

Your privacy is paramount to Tidestream Guidance. This policy outlines how we collect, use, and protect your personal data in compliance with the General Data Protection Regulation (GDPR).

1. Data Controller

The data controller responsible for your personal data is Tidestream Guidance, located at 315 Bishopsgate Green, Floor 8, London, Greater London, EC2M 3TB, UK. You can contact us at info@tidestreamguidance.co.uk or by phone at +44 20 7946 0885.

2. Information We Collect

We may collect and process the following types of personal data:

• Identity Data: Name, title, company name.
• Contact Data: Email address, postal address, telephone numbers.
• Technical Data: Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Usage Data: Information about how you use our website, products, and services.
• Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties and your communication preferences.

3. How We Use Your Information

We use your personal data for the following purposes:

• To provide you with information, products, or services that you request from us.
• To manage our relationship with you, including notifying you about changes to our terms or privacy policy.
• To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data).
• To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
• To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences.
• To comply with legal or regulatory obligations.

4. Lawful Basis for Processing

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal or regulatory obligation.
• With your consent, where applicable.

5. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

6. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

7. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data.
• Withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise any of the rights set out above, please contact us at info@tidestreamguidance.co.uk.

8. Changes to this Privacy Policy

We keep our Privacy Policy under regular review. This version was last updated on 15th May 2024. Any changes we may make to our Privacy Policy in the future will be posted on this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting the personal information we collect.